Case studies

Research for cross-border decisions.

Published research case studies are clearly labeled when they use illustrative scenarios. They are not presented as completed client engagements or measured client results.

Research case study2026

AI and digital trade: A practical case study for international market entry

See how international businesses use AI for market research, document review, and sales support while keeping trade decisions under human control.

This research case study is illustrative. It is not a completed client engagement, and Marseille Boys does not claim measured client results.

  • Market Entry & International Expansion
  • Technology Acquisition & Placement
Read the research
Research scope
Two-market comparison
AI role
First-pass support
Decision control
Named human owners

Apply the framework

Bring one market decision into focus.

Use current sources, named review owners, and explicit human approval before making a commercial commitment.

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